Freelance Designs
Brochure Design
Project: Design and format a Z-fold informational brochure for an electrical company's safety campaign
Tool: Adobe Illustrator
Ideation:
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Adapted designs into Z-fold template provided by printing company.
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Played with scale for a folded A3 paper, but also acting as a poster.
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Focused on alignment consistencies.
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Worked within the company's branding and coordinated with stakeholder's preferences.
Cover
Front
Back
Graphic Designs
Project: Promotional Content for Health Tech Company, Fabric Health
Company Needs: Posters, informational flyers, and card handouts for to distribute in the laundry mats that they serve.
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Purpose: Connect with community on a personal and helpful manner to assist them in signing up for governmental assistance programs.
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Ideation: Create something eye catching and inviting to break the barrier of communication with a casual tone.
Poster
Informational Flyer
Interactive Card Handout
Project: Design a Poster for a Dance Recital
Tool: Adobe Illustrator
Ideation:
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The theme for the recital is "Dance to the Music"
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I used the studio logo and a wrapped the music staff around the dancer to create the imagery that a dancer is one with music.
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This serves as both a poster and the cover of the playbill which is printed. The while background was considered to reduce printing costs.
Project: Design a Logo for My Personal Design Brand
Tool: Adobe Illustrator
Ideation:
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Create a structured yet whimsical letter "M" to represent my personality
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Mimic my handwriting
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Blend my favorite neutral colors that will be used throughout my website.
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Play around with Adobe Illustrators vectors which symbolize free flowing change and direction with continuous threads.
Project: Wedding Suite Additions
Tool: Adobe Illustrator
Ideation:
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Capture the formality, feel of the venue, and simplicity of the couple.
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Tie it in with other print work and website styling that they already selected
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Worked with bride on changes requested.
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Align on colors​​​​​
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Some assets will be printed on off white card stock with navy font which required the consideration color theory for print work - conversion of digital colors to print colors (RGB vs. CMYB)
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Project: Campaign Logo
Tool: Adobe Illustrator
Ideation:
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Incorporate state outline to project big ideas and inclusivity.
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Blend the representative's color choices.
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Regal, yet friendly energy.
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Multiple options for flexibility.
Project: Charcuterie Board Business Logo
Tool: Adobe Illustrator
Ideation:
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Client's target audience: Summer vacationers in Cape Cod.
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Wanted a nautical and summery color pallet.
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Line art represents the through line from busy life to vacation to relax in convenience.
Social Media Creations
Project: Informative & Enticing Social Media Announcement for Company Auditions at a Dance Studio.
Tool: Canva
Ideation:
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Use a familiar format for all different levels
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Differentiate with various colors
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Clearly display information for students to easily find their age group and requirements.
Project: Drop-In Class Announcements for Dance Studio
Tool: Canva
Ideation:
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Compliment the style of dance and song chosen for the class choreography
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Show diversity to encourage all types of dancers
This style aligned with the teachers movement in their choreography. There was a lot of information to insert so a monochromatic, calming design allowed for the user to simply follow.
The main focus for this post was to try to encourage the drop in program as seen with the arrow. For a jazz class, the colors were brightened and welcoming.
This post was targeted to students looking for a new studio due to Covid protocols held by each establishment. With the option of an outdoor studio, the studio owner wanted to highlight the credentials of their teacher to show the congruent legitimacy and safety of this program.
The post was to announce a fun yet official new program to a teenaged audience. The bright colors reflect the age group while the graphics tell the official and fun storyline.
A new program is offered at the studio geared towards older students, parents, and community members. The post needed an official yet welcoming feel which you get through the warm tones and semi-playful typography.
Project: Spring Classes Announcement
Tool: Canva
Ideation:
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Spring colors and imagery, bright and welcoming
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Clear display of schedule in a chart for easy reading
Project: Within Instagram, Design Recital Poster.
Tool: Instagram
Ideation:
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Inspired by old poster formatting with a modern look
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Required heavy amounts of text, used colors to break up pieces of information
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Clean font with exciting colors
Promotional Videos
Project: Audition & Event Videos for a Dance Studio
Tool: iMovie
Topic: Company Auditions 2023
Ideation:
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Repeat styling from previous year with updated video clips and a new song
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A highlight reel of videos including all ages and styles​
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High energy, enticing content
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Quick clips to keep engagement
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Tool: iMovie
Topic: Company Auditions 2022
Ideation:
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A highlight reel of videos including all ages and styles​
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High energy, enticing content
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Quick clips to keep engagement
Tool: iMovie
Topic: Company Auditions 2021
Ideation:
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A highlight reel of photos including all ages and styles​
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Play off of the music with the text and photo timing
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Showcase the studios protocols
Tool: iMovie
Topic: Try Company for a Day!
Ideation:
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An inviting video aimed at bringing dancers from the studio or from a different studio to see what the studio's company environment is all about.
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Highlights and fun clips from this season.
